Oct 26, 2026
European retailers are creating new ways for consumers to discover pet food, care products and services. In Poland, Carrefour has introduced a dedicated pet concept within its stores, while Belgian retailer Tom&Co is expanding its specialist pet health offering. For brands and buyers preparing for PSC 2027, the two approaches offer a closer look at how pet retail spaces are evolving.
Carrefour Poland has developed a pet retail concept called Zookątek, designed to bring a broader selection of pet products into the everyday supermarket shopping experience.
When introducing the concept in 2026, Carrefour said it had expanded its overall pet assortment to more than 2,500 products, including nearly 1,000 new items. The range combines everyday pet food and grooming products with specialist, premium and veterinary-oriented options.
The selection includes products for cats and dogs as well as food, treats and accessories for smaller pets, birds and aquarium fish. It also covers toys, grooming products and other care items, giving shoppers an opportunity to explore several categories in one location.
Alongside established brands, Carrefour plans to continue developing its private-label offer and introducing products from smaller local suppliers. For brands and manufacturers, the concept illustrates how supermarkets can create more space for both specialist products and everyday pet essentials.
Tom&Co, a pet retailer operating in Belgium, France and Luxembourg, has been developing dedicated pet health sections within its stores. Its expanded para-pharmacy concept brings together veterinary diets, care products, parasite-control products and nutritional supplements in a clearly identified space.
The retailer has introduced Royal Canin Veterinary products in Belgian stores alongside Purviso, its own range developed with veterinary input. Tom&Co has also piloted a Vet Corner offering veterinary diet products.
The concept responds to a practical shopping need: pet owners looking for more specialized products can find them in a physical store while receiving help navigating the available range. Tom&Co says its store teams receive ongoing training to provide customers with product information and selection advice.
For products intended for particular health conditions, clear information and appropriate veterinary guidance remain important. Retailers can support the customer experience by helping shoppers understand the purpose of a product and when to seek professional advice.
The Carrefour and Tom&Co examples show two different routes toward more specialized pet retail. Carrefour is expanding its supermarket assortment to make a wider range available during routine shopping, while Tom&Co is developing dedicated health-focused spaces within its pet stores.
Both approaches bring together product selection, store presentation and customer support. They also reflect the increasing variety of pet care needs, from daily nutrition and grooming to more specialized food and wellness products.
Product innovation remains an important part of this development. Categories such as functional pet treats illustrate how retailers can offer products that combine everyday use with specific consumer interests.
For pet brands, manufacturers and retailers in China and other markets, these examples suggest several areas to consider when developing products and retail partnerships:
As retailers broaden their pet care offerings, they need suppliers that can respond to different product categories, customer expectations and market requirements. Clear product information, reliable supply and an understanding of retail presentation can help brands prepare for these conversations.
At PSC 2027, pet brands, manufacturers, distributors and retailers can explore products across the pet supply chain and discuss potential cooperation. Learn more about the New Product Showcase and business matchmaking opportunities.