The New Product Showcase — The Industry’s Ultimate Hotspot 92% of buyers begin their visit at the New Product Showcase.
That’s not a coincidence — it’s the heartbeat of the pet industry, where innovation meets opportunity. This area isn’t just a section on the show floor — it’s the launchpad for success.
It’s where new products, fresh ideas, and breakthrough concepts are discovered by decision-makers, retailers, and distributors who are eager to bring them to market.
Exhibiting your product here means instant visibility and credibility. It’s where your innovation stands out, where the future of the pet industry is shaped, and where you connect with partners ready to embrace what’s next.
If you’re serious about growth, the New Product Showcase is not optional. It’s the first stop for buyers — and it should be your first priority too.
Being there means being part of the future. Not being there means being left behind.
