Aug 19, 2026
GUANGZHOU, China – November 7, 2025 – The second edition of Pet Sourcing Fair China (PSC) concluded successfully today at Guangzhou's Poly World Trade Center Expo, cementing its position as a premier global platform for the pet industry. Held from November 5-7, the fair showcased remarkable growth and international engagement, featuring four exhibition halls and eleven concurrent professional conferences that facilitated extensive trade, knowledge exchange, and strategic networking.
The 2025 edition demonstrated significant expansion, with a 24% increase in exhibitors and an 18% rise in international attendance on the opening day, attracting professional visitors from over 70 countries. The event comprehensively covered the entire pet industry chain, from food, supplies, and healthcare to aquatics, reptiles, and emerging services.
Exhibition Highlights: A Global Marketplace
The exhibition floors featured an impressive assembly of leading Chinese and international manufacturers, including Peidi, China Pet Foods, Wanpy, Zeal, Pet Star, Yiyi, Yuanfei, HUSHPET, GAMBOL, Luscious, RANOVA, ZH, M-PATS, HSL, peppy buddies, SUNSUN, TECHLIONK, DOGNESS, Fubei, Super Design, ADM, COLLAR, Xucuihua Cat Litter, Mega Junbo, AC Filter, SINGEN, HoneyCare, and many more. Exhibitors showcased premium resources across the entire industry chain—from staple foods, snacks, and supplies to health supplements, grooming products, medical solutions, and raw materials.
International pavilions from more than 20 countries and regions, including the United States, Canada, Italy, Belgium, Thailand, and South Korea, introduced unique products to the Chinese market. An efficient "Exhibitor Tagging" system streamlined buyer-seller connections, while the Heartmelting Award - PETSTAR Design Competition celebrated innovation, with 12 winning products recognized for their focus on sustainability, smart technology, and enhanced human-pet interaction.
Day 1: Strategic Sourcing and Global Connections
The opening day focused on high-level strategy and networking. The Global Pet Sourcing Conference China Keynote Forum, themed "Co-Rise," featured insights from international leaders. Michael Lou, President of the World Pet Association (WPA), and Xue Yuanchao, Chairman of Tianyuan Pet, discussed building resilient supply chains. Stephan Plass, former executive of Fressnapf, shared digital transformation strategies, while David Ng Whye Tye, CEO of Singapore's Pet Lovers Centre, analyzed Southeast Asian consumer trends.
Parallel sessions included the China Aquaculture Seminar and the immersive Aquascaping Salon. The day also saw the kick-off of popular attractions like the PSC Universal Cat Standard Competition, the Asia-Pacific Aquatic Life Pavilion, and the EPCC Guangzhou Parrot Beauty Championship.
Exclusive networking events, including the VIP Customized New Product Targeted Matchmaking, Petnect International Matchmaking Lunch, and the PSC Welcome Dinner, successfully fostered high-level business discussions among global attendees.
Day 2: Deep Dive into Retail and Specialized Niches
The second day was dominated by the 2025 GPRF Global Pet Retailer Forum. The morning session, "New Horizons," featured market analyses from Adam Basche (USA), Jardin Schnur (Canada), Robert Scott Eisenberg (Latin America/Caribbean), and Yulia Dolzhenkova (Russia). Chinese market data was presented by Liu Xiaoxia, Founder of White Paper, and Du Fenglin of Phoenix Auma Brand Consulting.
The afternoon featured dynamic panel discussions on retail models and new growth engines like pet interaction spaces. A closing dialogue, "Tribute to the Pioneers," honored industry trailblazers from around the world.
Specialized parallel forums also convened:
The Pet Food Innovation Forum, crowned by Amcor, explored future trends, functional ingredients, and sustainable packaging.
Parrot Breeding New Quality Productivity Forum covered advanced genetics, healthcare, and nutrition, alongside the launch of the Global Parrot Industry Exchange Committee.
Global Parrot Import & Export Forum provided crucial guidance on compliance and cross-border trade.
Day 3: Focusing on Future Growth Drivers
The final day featured four pivotal conferences:
The Global Pet Industry Investment Forum, supported by Xinyi City, offered investment insights across Europe, Asia, and Africa.
The Global Pet Breeders Forum emphasized scientific standards, with international experts like Mark Dunn（WPA）, Leighann Blackmore (ACFA) and Guido Mancinelli (GM sarl) sharing breeding expertise.
The Global E-Commerce Synergy Forum gathered representatives from Amazon, TEMU, TikTok Shop, and Shopee, etc. to discuss global expansion strategies.
The Global Pet Grooming Forum, supported by Xiaomu Biotechnology, featured technical exchanges and an annual awards ceremony honoring industry excellence.
Tangible Business Outcomes and Future Outlook
Beyond thought leadership, the fair generated substantial commercial results. Its tailored matchmaking services and networking events enabled numerous on-site deals, empowering domestic brands in their globalization efforts and strengthening global supply chains.
Looking ahead, Pet Sourcing Fair China remains committed to its mission of "Making Global Pet Business Cooperation Simpler," and will continue to drive innovation and partnership within the worldwide pet industry.
About Pet Sourcing Fair China (PSC)
Pet Sourcing Fair China is a leading international B2B event for the global pet sourcing and products industry. It serves as a comprehensive platform for product display, trend forecasting, and business exchange, connecting the worldwide pet community.
