Sep 02, 2026
【Keynote Speaker Announced】
Mark Dunn , Board Member of the World Pet Association (WPA) and former Executive Vice President of the American Kennel Club (AKC), has confirmed his attendance at the PSC Pet Fair in Guangzhou from November 5-7. He will deliver a keynote speech titled "Demand, Supply, and Welfare of Purpose-Bred Dogs in the USA" on the morning of November 7 at the Global Pet Breeder Forum.
01
Speaker Highlights
Mark Dunn is a transformational leader with profound influence in the pet industry. During his tenure as Executive Vice President of the American Kennel Club (AKC), he successfully reversed two decades of decline for the organization, not only doubling AKC dog registrations but also driving annual revenue to surpass $100 million, setting a historic record. Recognized for his outstanding achievements in customer experience, he was honored as a "Next Generation Leader" and currently serves as a Board Member of the World Pet Association.
Mark possesses unique insights in business transformation, pet acquisition economics, and breeder development. He also spearheaded innovative initiatives such as the AKC PetRX pharmacy and AKC DNA+ health testing, demonstrating his forward-thinking vision and execution in driving industry innovation.
02
Preview of Presentation
At this forum, Mr. Mark Dunn will systematically analyze the demand dynamics, supply landscape, and welfare status of purpose-bred dogs in the U.S., drawing on his extensive industry experience and deep market insights. His presentation will incorporate practical case studies from his tenure at AKC, where he led business transformation and innovative development. He will explore the challenges and opportunities in the breeding market, as well as how to enhance canine welfare and industry standards through sustainable business models and scientific breeding practices.
His sharing will provide global breeders with valuable strategic insights and actionable solutions, helping practitioners navigate the increasingly complex market environment to capture trends and achieve high-quality development.
03
About the PSC Pet Fair
The PSC Pet Fair is a global, high-quality B2B supply chain exhibition dedicated to creating an upgraded version of the traditional trade show. It is a diversified platform integrating trade, networking, knowledge sharing, cooperation, and mutual success. Its goal is to build an independent international exchange platform for China's pet industry, helping Chinese manufacturers and brands in the sector adapt to the evolving international trade landscape, seize new opportunities in import/export channels, and solidify China's core position in the global pet supply chain. This edition of the fair will cover 50,000 square meters, feature over 400 high-quality exhibitors, and is expected to attract professional visitors from more than 70 countries and regions.
Join us alongside top-tier speakers to explore global business opportunities—this November, see you in Guangzhou!
