Sep 02, 2026
From November 5-7, 2025, during the second PSC Pet Sourcing Fair China (PSC) at the Guangzhou Poly World Trade Center Expo, a premier industry event focusing on cross-border e-commerce for pets—the Global Cross-Border E-commerce Collaborative Development Forum—will be grandly launched on November 7, from 10:00 AM to 12:00 PM, in the Conference room, Hall 3!
Global Vision, Cross-Border Breakthrough! This forum brings together leaders from major global e-commerce platforms like TikTok Shop, SHEIN, Shopee, and TEMU, alongside seasoned overseas expansion experts. Together, they will dissect new cross-border opportunities for pet products and empower Chinese brands to go global!
1. Global Perspectives, Diverse Insights
The forum features experts from different countries and regions who will share insights on cross-border e-commerce development across various global markets from their respective professional fields.
Jason Lu, Managing Director of US-based Hilltop Media, will deliver a keynote titled "Winning on Amazon: How Pet Brands Can Build Differentiated Advantages in a World-Class Competitive Market," providing an in-depth analysis of pet brand operational strategies on the Amazon platform.
2. Focusing on Hot Markets, Capturing Trends
The forum covers topics related to several popular cross-border e-commerce markets, such as Southeast Asia, the Middle East, and Europe.
Zou Xueyi, Account Manager for the SEA Cross-Border Pet Industry at TikTok Shop, will explore "New Trends in Cross-Border Pet Expansion to Southeast Asia."
Zhen Shanhu, Industry Director at TEMU, will provide a dual focus: explaining the selection logic for bestselling pet products in Europe alongside local compliance policies.
3. Platform Strategy Sharing, Empowering Global Expansion
Helen Wu, Manager of China's PingPong (Guangzhou) Business Service Co., Ltd., will present a specialized session on "Unlocking Infinite Possibilities for Pets with Chewy," offering deep insights into partnership opportunities and implementation strategies with this leading North American pet e-commerce platform.
Ann Cao, Senior Merchant Development & Operations Manager for the Home & Living Category at Shopee, will introduce "Opportunities and Strategies in Shopee's Pet Sector."
Ye Qing, Senior Pet Industry Operations Expert at SHEIN, will present on "[Pet Sector Resonance] Efficiently Connecting SHEIN's Fashion Users with the Global Pet Ecosystem – Leveraging Flexible Supply Chains and Localization Strategies for the Global Layout of SMEs."
Registration Steps:
Scan the QR code below to access the registration portal.
On the registration page, select 'Global Cross-Border E-commerce Collaborative Development Forum'.
In the 'Promo Code' field, enter the redemption code: 53Cp3vAJk.
Submit your information to complete registration and secure your seat.
2. Multi-Forum Passes: Maximize Value!
For deeper participation across multiple PSC forums, choose from three pass tiers:
Small Pass: 1188 RMB/person
Access to any 3 forums (excludes banquet).
Large Pass: 1688 RMB/person (Original 3193 RMB)
Unlimited access to all forums (excludes banquet).
Premium Large Pass: 1888 RMB/person (Original 3893 RMB)
Unlimited access to all forums + Exclusive banquet seat.
Join us on November 7th, 10:00 AM - 12:00 PM, in the Conference Room, Hall 3, Guangzhou Poly World Trade Center Expo. The forum covers the entire chain of topics from market selection and product positioning to content operations, supply chain coordination, and compliance guidance, truly enabling attendees to "take干货 back and sell products out."
The limited 50 free attendance vouchers are available now! Scan the code to register, book your spot in advance, and jointly explore the new blue ocean of pet product global expansion!
Agendas for other concurrent conferences are as follows:
