Sep 02, 2026
(November 7, 2025, Guangzhou, China)
Against a backdrop of global economic volatility and industry-wide challenges, the 2025 Global Pet Sourcing Conference (PSCC) opened on November 5th in Guangzhou, bringing together international stakeholders under the unifying theme of "Co-Rise." As an integral component of the Pet Sourcing Fair China（PSC）, this year's comprehensively upgraded conference focused on collective strategies to navigate current challenges and propel the pet industry forward.
Confronting significant headwinds including supply chain restructuring, rising operational costs, and market uncertainties, the conference emphasized that cooperative global engagement represents the most viable path toward sustainable industry advancement.
The conference program featured a central main forum complemented by multiple specialized tracks addressing critical industry sectors: pet food, breeding, grooming, investment, e-commerce, parrot trade, and aquatics. This diverse agenda facilitated deep knowledge exchange among more than 80 distinguished industry experts representing 17 countries worldwide.
As a significant part of the conference, the Global E-Commerce Synergy Forum was successfully held on the morning of November 7 in the Conference Room, Hall 3. Focusing on "Global Vision, Cross-Border Breakthrough," the forum gathered leaders and seasoned cross-border experts from major global e-commerce platforms including TikTok Shop, SHEIN, Shopee, TEMU, Amazon. They systematically analyzed new opportunities in the cross-border pet category from four key dimensions: Platform Strategy, Regional Markets, Compliance Operations, and Supply Chain Synergy, providing practical guidance for the globalization of Chinese brands
"Unlocking Pet Possibilities with Chewy"
Speaker: Helen Wu
She provided an in-depth analysis of Chewy's platform advantages and user insights as a leading pet vertical e-commerce platform in North America, offering precise channel strategies and operational advice for Chinese brands entering the U.S. market.
"Winning on Amazon: How Pet Brands Can Stand Out in the World’s Most Competitive Marketplace"
Speaker: Jason Lu – Managing Director, Hilltop Media
Based on years of Amazon operational experience, he systematically shared key strategies for pet brands to build a brand moat on Amazon, covering core aspects such as product positioning, content marketing, and traffic acquisition.
"Selection of Popular Pet Products and Compliance for Overseas Expansion in TEMU European Market"
Speaker: Zhen Shanhu – Industry Director, TEMU
Combining the latest data from TEMU's European market, he analyzed the logic behind best-selling pet products and emphasized the importance of product compliance and localized operations in platform-based expansion.
"Current Status and Development of the Pet E-commerce Market in the Middle East"
Speaker: Eason Sun – Founder, PetHub International FZC
He provided a deep analysis of the high-growth potential and consumption characteristics of the Middle Eastern market, offering localized operational and logistics solutions for Chinese pet brands entering this emerging market.
"Cross-Border Pet E-commerce in Africa"
Speaker: Guido Mancinelli – COO, GM sarl
From three dimensions—infrastructure, payment habits, and category opportunities—he systematically introduced the current status and future trends of cross-border e-commerce in Africa, highlighting early opportunities for pet supplies in this market.
"TikTok Shop Cross-Border Pet: New Trends with Full Management - One Store, Global Reach"
Speaker: Xiao Zewen – Merchant Recruitment & Operations Manager, ByteDance
He detailed the new opportunities brought by TikTok Shop's fully managed model for pet product globalization, sharing how to achieve brand globalization through content e-commerce and social dissemination.
"The New Wave of Pet Product Expansion into Southeast Asia"
Speaker: Jenna Zou – SEA Cross-Border Pet Industry Manager, TikTok Shop
Focusing on the Southeast Asian market, she conducted an in-depth analysis of pet-keeping habits and e-commerce penetration rates across various countries, providing data support for Chinese pet brands to develop regional market strategies.
"Opportunities and Strategy in Shopee's Pet Segment"
Speaker: Ann Cao – Senior Merchant Acquisition and Operations Manager - Home & Living, Shopee
She systematically introduced Shopee's pet category布局 in Southeast Asia and Latin America, offering practical strategies from perspectives such as traffic allocation, marketing campaigns, and logistics support.
"Pet Sector Resonance: Efficient Connection Between Shein Fashion Users and the Global Pet Ecosystem"
Speaker: Ye Qing – Senior Pet Industry Operations Expert, SHEIN
She innovatively proposed a cross-border联动 model of "fashion users × pet ecosystem," explaining how to leverage Shein's flexible supply chain and global traffic to help small and medium-sized businesses achieve breakthroughs in pet category globalization.
