Sep 02, 2026
Michael Lou, President of the World Pet Association (WPA), has confirmed his attendance at the PSC Pet Trade Fair, which will be held in Guangzhou from November 5th to 7th. He will deliver a keynote speech titled Navigating the Pet Industry Amidst Global Trade Shifts at the main forum of the Global Pet Supply Chain Conference on the afternoon of November 5th.
Michael Lou is the first and youngest Asian American to serve as President of the World Pet Association (WPA). As the leader of the organizing team behind Superzoo (the United States' premier pet industry trade event), he exerts far-reaching influence in advancing the development of the international pet industry ecosystem and promoting global cooperation.
Beyond leading the WPA in driving the global pet industry forward, Michael also boasts 16 years of extensive hands-on experience in the sector. He is the founder of Patchwork Pet and has spent years 深耕 ing (deeply engaged in) areas such as manufacturing, import and export trade, and distribution. This background has equipped him with cutting-edge insights into global supply chains and market strategies.
Under his leadership, the WPA continues to build a vibrant international pet community, establish cross-regional and multi-level cooperation bridges, and assist enterprises in adapting to the new trade environment while seizing global opportunities.
From an international perspective, Michael will analyze the challenges and opportunities that the current changes in the global trade pattern bring to the pet industry. He will also share insights on how enterprises can adjust their strategic layouts and optimize supply chain systems to achieve sustainable market growth. Additionally, attendees will gain access to the latest trends and key resources in the U.S. market.
The PSC Global Pet Trade Fair is a high-quality B2B supply chain exhibition for the global pet industry. It is committed to creating an upgraded version of traditional trade exhibitions and serves as a diversified platform integrating trade, networking, knowledge sharing, cooperation, and win-win collaboration.
Its goal is to build an independent international exchange platform belonging to China's pet industry. This platform aims to assist Chinese manufacturers and brands in the pet sector in adapting to the new changes in the current international trade landscape, seizing new opportunities in import and export trade channels, and consolidating China's position as a core hub in the global pet supply chain.
This year's exhibition covers an area of 50,000 square meters, gathers over 400 high-quality exhibitors, and has already attracted professional visitors from more than 50 countries and regions to register for attendance.
Join hands with top-tier guests to explore global business opportunities — see you in Guangzhou this November!
