Sep 03, 2026
New APPA data reveals shifting demographics and purchasing patterns among specialty pet owners.新的APPA数据揭示了专业宠物主人的人口统计和购买模式的变化。
Eighty-seven percent of small animal owners give gifts to their pets, a 16% increase over six years.87%的小动物主人会给宠物送礼物，这一比例在六年内增长了16%。
The American Pet Products Association's (APPA) 2025 Bird, Small Animal & Horse Report shows Gen Z and Millennials are reshaping ownership patterns across specialty pet categories, with Gen Z now representing 22% of bird owners and 34% of small animal owners.美国宠物用品协会（APPA）《2025年鸟、小动物和马报告》显示，Z世代和千禧一代正在重塑专业宠物类别的饲养模式，Z世代目前占鸟类主人的22%，占小动物主人的34%。
Bird ownership among Gen Z increased 22% from 2023, while small animal ownership in this generation rose 17% during the same period. Millennials now hold 39% of horse ownership, a 15% increase from 2023.Z世代的鸟类拥有量比2023年增加了22%，而这一代的小动物拥有量同期增加了17%。千禧一代现在拥有39%的马匹，比2023年增加了15%。
"Across birds, small animals and horses, we're seeing growing enthusiasm and deeper engagement from today's pet owners," said APPA president & CEO Pete Scott. "Generational growth and new purchasing patterns demonstrate these categories expanding in meaningful ways and creating fresh opportunities for the pet care industry."美国宠物协会主席兼首席执行官皮特·斯科特说：“我们看到，如今的宠物主人对鸟类、小动物和马的热情越来越高，参与程度越来越深。”“代际增长和新的购买模式表明，这些类别正在以有意义的方式扩张，并为宠物护理行业创造了新的机会。”
The report covers six million U.S. households that own birds, six million that own small animals and two million that own horses.该报告涵盖了600万养鸟的美国家庭，600万养小动物的美国家庭和200万养马的美国家庭。
Parakeets remain the most popular bird type at 28% of bird owners, while cockatiel ownership increased 58% from 2023, driven by Gen Z and Boomer owners. Nineteen percent of bird owners now have cockatiels.长尾小鹦鹉仍然是最受欢迎的鸟类类型，占鸟类所有者的28%，而在Z世代和婴儿潮一代的推动下，鹦鹉的所有权从2023年起增加了58%。现在有19%的鸟主人养了鹦鹉。
Bird stores have grown as information sources and purchase locations. Twenty-five percent of owners rely on bird stores for care information, a 47% increase from 2018, while 28% consult bird store personnel, up 22% from 2018. Twenty-one percent of owners acquire their birds at bird stores, a 62% increase over six years.鸟类商店已经成长为信息来源和购买地点。25%的业主依赖鸟类商店获取护理信息，比2018年增加了47%，28%的业主咨询鸟类商店的工作人员，比2018年增加了22%。21%的主人在鸟类商店购买鸟类，六年来增长了62%。
Seventy-six percent of bird owners purchase gifts for their birds, spending an average of $40.52 per gift, a 42% increase from 2023 driven by Gen Z and Millennial owners.76%的鸟主人为他们的鸟购买礼物，平均每件礼物花费40.52美元，比2023年增长42%，这是由Z世代和千禧一代的主人推动的。
Rabbits are the most common small animal at 37% of owners, a 37% increase from 2018, particularly among Gen X and Boomer owners. Guinea pigs account for 23% of small animals and hamsters 18%, though hamster ownership declined 25% since 2018.兔子是最常见的小动物，占37%的主人，比2018年增加了37%，尤其是在X一代和婴儿潮一代的主人中。豚鼠占小动物的23%，仓鼠占18%，尽管仓鼠的拥有量自2018年以来下降了25%。
Pet superstores serve as the primary acquisition point for hamsters (26%), guinea pigs (24%) and other small animals (16%). Fifty-five percent of small animal owners purchase food in person and 52% buy treats in person. Forty percent shop at pet superstores for food treats and bagged pellets.宠物超市是仓鼠（26%）、豚鼠（24%）和其他小动物（16%）的主要获取点。55%的小动物主人亲自购买食物，52%的人亲自购买零食。40%的人在宠物超市购买食物和袋装颗粒。
Eighty-seven percent of small animal owners give gifts to their pets, a 16% increase over six years. Average spending reached $34.52 per gift, up 31% from 2023, driven by Gen Z and female owners.87%的小动物主人会给宠物送礼物，这一比例在六年内增长了16%。在Z世代和女性买家的推动下，每件礼物的平均支出达到34.52美元，比2023年增长31%。
Multi-horse ownership increased to 55% of owners having two or more horses, up 22% from 2018.拥有多匹马的人增加到55%，拥有两匹或更多马，比2018年增加了22%。
While in-person shopping at feed stores remains common, online purchasing has grown significantly. Twenty-eight percent now buy saddles and accessories online, up 33% over six years, while 25% purchase bridles and accessories online, up 39% from six years ago. Grooming tool purchases online reached 29%, a 53% increase.虽然在饲料商店亲自购物仍然很常见，但网上购物已经显著增长。28%的人现在在网上购买马鞍和配件，比六年前增长了33%，25%的人在网上购买缰绳和配件，比六年前增长了39%。在线美容工具的购买量达到29%，增长了53%。
Direct manufacturer purchases also increased, with 28% buying halters directly from manufacturers, up 56% from 2023. Blanket and bridle/accessory purchases directly from manufacturers surpassed feed stores for the first time at 41% and 36%, respectively.直接从制造商那里购买的数量也有所增加，28%的人直接从制造商那里购买缰绳，比2023年增长了56%。直接从生产商购买毛毯和笼头/配件的比例首次超过饲料商店，分别达到41%和36%。
"This year's data shows a generational handoff unfolding in real time among bird, small animal and horse owners," said APPA vice president of Research Insights Ingrid Chu. "Gen Z and Millennials are developing new habits and shopping patterns, all of which point to a new era of growth and opportunity in these pet categories."“今年的数据显示，鸟类、小动物和马的主人正在实时地进行代际交接，”APPA Research Insights副总裁英格丽德·朱说。“Z世代和千禧一代正在形成新的习惯和购物模式，所有这些都预示着这些宠物类别的增长和机遇的新时代。”
Seventy-three percent of horse owners purchase gifts for their animals, spending an average of $96.92 per gift.73%的马主为他们的马购买礼物，平均每件礼物花费96.92美元。